AI Insights · Timothy · October 2024
Top 5 Travel and Local Apps in New Zealand: Q3 2024 Performance
Explore the performance trends of the top travel and local apps in New Zealand during Q3 2024, highlighting download and active user statistics.
In the third quarter of 2024, the travel and local app sector in New Zealand witnessed varied performance among the top five applications on a unified platform. Here’s a closer look at the trends for each app, based on data from Sensor Tower.
Air NZ saw a fluctuating pattern in weekly downloads, starting the quarter with around 5.3K and ending with a notable increase to 6.6K. The app's weekly active users also showed a positive trend, rising from approximately 14.6K at the beginning of July to 16.5K by the end of September.
Booking.com: Hotels & Travel maintained a stable download rate, hovering around 4K to 4.5K throughout the quarter. The app's weekly active users demonstrated growth, increasing from about 187K to a peak of 205.6K by the end of the quarter.
NZTD experienced a decline in downloads mid-quarter, from 4.6K in mid-July to about 3.2K in mid-August, before recovering to 4.2K at the end of September. There was no data available for active users during this period.
Flight Centre: Cheap Flights showed a decreasing trend in downloads, starting at 1.9K and dropping to just over 1K by the end of September. Weekly active users also declined from around 3K to 2.4K during the same period.
Lastly, Airbnb maintained a steady download rate, with figures fluctuating slightly between 3.4K and 3.8K. The app's weekly active users increased significantly, starting at about 35K in early July and reaching over 41K by the end of September.
For more insights into these trends, Sensor Tower provides detailed analytics and data.